DIGITAL MARKETING

Service Overview

Digital advertising marketing is one of the most powerful tools that help businesses and brands achieve their marketing goals online. The service includes planning, executing, and managing digital advertising campaigns across various platforms to increase brand awareness, attract potential customers, and achieve the highest return on investment (ROI).

Service Components

Market & Audience Analysis

• Conducting market and competitor research to identify gaps and opportunities.
• Defining the target audience based on demographic and behavioral data.
• Understanding customer needs and interests to ensure campaign effectiveness.

Advertising Strategy Development

• Selecting the right platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok, Snapchat, etc.).
• Setting marketing objectives such as increasing website traffic, boosting engagement, driving sales, or building brand awareness.
• Allocating the advertising budget according to the desired goals.

Ad Content Creation

• Designing visually appealing ads aligned with the brand identity.
• Writing persuasive ad copy tailored to the target audience.
• Creating optimized landing pages to improve conversion rates.

Campaign Execution & Management

• Launching ads based on the predefined strategy.
• Adjusting targeting settings (age, location, interests, behavior, etc.).
• Using smart techniques like retargeting to enhance performance.

Performance Analysis & Continuous Optimization

• Monitoring campaign results and analyzing data through tools like Google Analytics and Meta Business Suite.
• Improving campaigns based on performance metrics (CTR, CPC, CPM, ROAS, etc.).
• Conducting A/B testing to determine the best ad designs and copy.

Types of Digital Ads Offered

Search Engine Marketing (SEM)

• Google Ads (Search, Display Network, Shopping, Video).
• Bing Ads.

Social Media Advertising

• Facebook & Instagram Ads (Meta Ads).
• LinkedIn Ads.
• TikTok Ads.
• Snapchat Ads.
• Twitter (X) Ads.

Video Advertising

• YouTube Ads (TrueView, Bumper, In-Stream).
• Short video ads on TikTok & Reels.

Display Advertising

• Google Display Network (GDN).
• Banner ads on websites and apps.

Email Marketing Ads

• Advertising campaigns via email to target potential customers.

Retargeting Ads

• Retargeting previous website visitors to increase conversion chances.

Service Benefits
✅ Precise audience targeting.
✅ Advanced techniques to optimize performance and reduce costs.
✅ In-depth performance tracking and detailed reports.
✅ Continuous campaign improvement to maximize ROI.
✅ A comprehensive advertising experience covering planning, execution, and analysis.

Service Price

30%

This value is applied to the total campaign and VAT.

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